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| Definition of the Pay-Per-Click Process and PPC Search Engines |
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| Pay-per-click (PPC) search engines are those that offer the marketing option called "pay-per-click" to users. PPC is defined as the guaranteed placement of a small "ad" on the search results page for a specific keyword or keywords in return for a specified payment, but ONLY when a visitor clicks on that ad. The advertiser pays nothing to appear on the results page; they only pay the amount they have agreed to (or bid for) when someone actually clicks on their ad and is taken to their landing page; therefore, the term"pay per click". |
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| A PPC listing on a search engine results page typically consists of a title, which usually is your website's name or perhaps a short heading (around 50 characters maximum) and also a short (usually no more than 200 characters long) description of your service or some promotional wording. Some PPC search engines strictly control the text that can appear in the listing, while others are more open to using the advertiser's own text. |
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| Pay Per Click Management |
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| Pay-Per-Click is basically an advertising model in which the advertiser pays for every click-through that takes visitor to its website. In return, the advertiser gets relevant traffic on its website which it can use to promote its business online. It instantly increases traffic on your website by displaying your ads on thousands of other websites, and is comparatively cheaper than other technique. |
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| Pay per click (PPC) |
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| Pay per click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser's website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product or service. When a user types a keyword query matching the advertiser's keyword list, the advertiser's ad may appear on the search results page. |
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| Pay-Per-Click (also known as Pay Per Ranking, Pay Per Placement or Pay Per Position) enables you to list your site at the top of the search engine results by advertising on keywords that best describe your product or service. It is a dynamic marketplace, the higher you bid, the higher your advertisement will be displayed in the list. |
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| Basic Steps to a Constructing a Pay-Per-Click Campaign |
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| The first step in putting together a PPC campaign is to decide your budget and what level of risk you are willing to take, for both will affect which PPC search engine you ultimately choose. As one would expect, the larger properties are less risky endeavors, since they already have excellent market coverage and tend to offer a lot of assistance to their users, but they also are the most expensive in terms of the amount of money you must spend to acquire a top ranking based on a specific keyword or group of keywords. |
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| There are plenty of free, independent tools available to help you in your research of keywords which will tell you the current bid price for certain words or phrases on the different PPC search engines. |
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